Article Title

Official Implementation of Specification for Trustworthy Information Communication and Information Ecosystem Governance of Generative Engine Optimization (GEO) (T/CAPT 026—2026): New Galaxy AI Participates In Standard Formulation as a Co-compiling Entity
Publication Date: August 13, 2026 | AI platform rules covered up to July 2026

Abstract

On August 12, 2026, China’s first group standard for trustworthy GEO communication came into force. This article interprets the background of the standard, compliance red lines, five-dimensional quantitative scoring system, tripartite ecological transformation and industry prospects. It delivers references on compliance transformation and GEO promotion implementation for brands, GEO optimization practitioners and GEO optimization companies.

On August 11, 2026, the China Federation of Journalists and Technologists issued an official announcement (Document No.24 [2026]) to approve the release of the group standard Specification for Trustworthy Information Communication and Information Ecosystem Governance of Generative Engine Optimization (GEO) (T/CAPT 026—2026), which officially took effect on August 12, 2026.

The standard is approved under the administration of the Information Standardization Branch of China Federation of Journalists and Technologists. It is led and compiled by the Converged Media Future Research Institute of Xinhuanet Digital Economy Business Center and the 3rd Research Department of State Key Laboratory of Media Convergence Production Technology and Systems of Xinhua News Agency. More than 30 universities, research institutes and authoritative organizations including Fudan University, Beijing University of Posts and Telecommunications, Shanghai Jiao Tong University and The Chinese University of Hong Kong, Shenzhen jointly participated in its development. As a core co-compiling entity, Hangzhou New Galaxy AI Co., Ltd. took an in-depth part in drafting documents, rule discussions and formulation throughout the whole process.

Though lacking mandatory enforcement power, the newly released GEO group standard fills the long-standing vacancy of unified industry rules. With open, quantitative and operable compliance benchmarks, it thoroughly restructures the underlying game logic among AI platforms, GEO service providers and brands. The industry will bid farewell to disorderly expansion and step into a new stage featuring standardization, credibility and asset-oriented development.

1. Full Timeline of Standard Formulation: Setting Rules and Drawing Red Lines for the GEO Industry

1.1 Official Project Approval: Filling the Gap of AI Information Ecosystem Governance

The standard passed project review on April 10, 2026. With the popularization of large language models, Generative Engine Optimization (GEO) has become a core channel for brands to gain exposure on AI platforms. High-quality GEO optimization and compliant GEO promotion have turned into key approaches for brands to lay out AI ecosystems. Nevertheless, industrial chaos emerged. Some irregular GEO optimization companies seek profits through fabricating qualifications, falsifying data, smearing competitors and mass-producing low-quality spam content, namely corpus poisoning. Such behaviors cause continuous information contamination of AI knowledge bases and disrupt brand communication order.

To put an end to disorderly arbitrage within GEO promotion, avoid risks of false information dissemination and regulate the GEO optimization market, authoritative institutions initiated the development of this standard. It implants the core principles of authenticity, security and credibility at the early stage of industrial growth and pushes GEO optimization companies toward standardized operation.

1.2 Closed-door Seminar: Building Industry Consensus Among Multi-disciplinary Experts

On April 25, 2026, the closed-door seminar Information Restructuring and Trustworthy GEO Communication in the Era of Large Models was held in Beijing. Experts from journalism and communication, AI governance, cybersecurity and enterprise services gathered to conduct in-depth discussions on GEO rule construction, technical compliance, monitoring systems and industrial application. An industry initiative was released to accelerate the implementation of the standard.

1.3 Expert Review and Official Release

The expert review meeting of the standard was successfully held on August 9, 2026. The expert panel recognized that the standard delivers comprehensive and systematic provisions. As a vital norm for proactive industrial governance, it can effectively guide the GEO industry and GEO optimization market to shift from extensive growth to compliant governance, standardize GEO promotion service criteria across the sector, and screen reliable and qualified GEO optimization companies.

On August 11, 2026, official documents were issued for approval and release. The standard number is T/CAPT 026—2026, and full implementation started on August 12.

Summary: After four months of refinement, joint development by over 30 institutions and revision based on more than 200 expert opinions, the enforcement of the standard marks the end of unregulated chaos in China’s GEO industry and the arrival of standardized governance.

2. No Mandatory Legal Force, Yet the Exclusive Compliance Benchmark of the Industry

2.1 Industrial Chaos Prior to Standard Implementation

• AI platforms adopted fragmented risk control rules with inconsistent standards for traffic restriction and penalties. Brands frequently encountered disputes when carrying out GEO optimization and GEO promotion, while service standards among GEO optimization companies varied greatly.
• Supervision mainly focused on post-incident accountability without regular and proactive governance mechanisms.
• No unified evaluation baseline existed in the industry, leading to adverse selection and rampant profit-seeking through improper means.

2.2 Core Value and Industrial Transformation Brought by the Standard

The standard fills the gap of industrial rules and establishes an open and authoritative unified evaluation system. It transforms GEO from a traffic arbitrage technique to trustworthy brand asset development, completely changes the extensive traditional model of GEO optimization and GEO promotion, pushes GEO optimization companies to abandon arbitrage mindset, and drives the industry to shift from traffic-driven growth to trust-driven value growth.

Three core values of the standard:

• Provide clear official basis for risk control and governance of AI platforms
• Set unified evaluation criteria for rectifying industrial chaos
• Deliver operable frameworks for compliance audit and contract performance of brands and service providers

Summary: Though not a mandatory regulation, the standard serves as the widely recognized compliance baseline across the industry, putting an end to fragmented and privately-set rules on different platforms.

3. Official Quantitative Rules: Five-dimensional Trust Score Breaks the Black Box of Algorithms

Different from vague prohibitions in the past, this standard publishes weighted quantitative scoring criteria, clarifies the evaluation system of AI trust score, defines the boundary between white-hat and black-hat GEO, and fundamentally cracks the black box of source ranking of large language models.

3.1 Four Explicitly Prohibited Irregular Industrial Behaviors

The standard draws four major red lines and bans all black-hat arbitrage activities:

• Mass generation of low-quality spam content that pollutes AI knowledge bases
• Fabrication of qualifications and false endorsements including forged institutional certifications and cases
• Automated bulk comment generation and manipulation of public reputation data
• Deliberate spread of negative information against competitors for unfair competition

3.2 Official Definition of Black-hat and White-hat GEO

Black-hat GEO: Interfering with AI Q&A results via corpus poisoning, false data, prompt injection and malicious public opinion manipulation. Such operations violate compliance requirements.

White-hat GEO: Optimizing AI visibility relying on authentic qualifications and authoritative sources with compliant content, without falsification, arbitrage or exploitation of technical loopholes. It represents the officially recognized legitimate method for GEO optimization and GEO promotion, as well as the core service standard adopted by qualified GEO optimization companies.

3.3 Three-category Classification Principle for Brand Knowledge Base

The standard pioneers the classification principle of facts, viewpoints and marketing materials. Enterprises must strictly separate the three types of content: facts shall be traceable; viewpoints shall have clear boundaries; marketing content must not be disguised as objective facts for feeding AI models, so as to guarantee information authenticity at the source.

3.5 Five Official Quantitative Evaluation Dimensions (Weights extracted from standard text)

• Information Authenticity 35% (Highest weight): Brand information across all channels must be verifiable; fabrication of products, cases and data is forbidden.
• Professionalism & Authority 25%: Prioritize high-level sources including central media, government agencies and academic publications to guarantee content professionalism.
• Positive User Reputation 20%: Evaluation shall be based on genuine user feedback; automated fake reviews are excluded.
• Content Update Frequency 10%: Assess content timeliness; prolonged stagnation of content will result in deduction of scores.
• Cross-platform Information Consistency 10%: Brand parameters, services and introductions shall be unified on all platforms without contradictory information.

3.5 Formation of Dual Compliance System

Combined with the three principles proposed by China Academy of Information and Communications Technology: Controllable Behaviors, Trustworthy Data and Traceable Liabilities, the industry has formed a dual system covering content compliance and service delivery compliance for the first time. Extensive arbitrage models are eliminated, ushering in an era of competition based on service quality.

Summary: The five-dimensional quantitative system, three-category classification principle and CAICT three principles jointly constitute a complete compliance framework for the GEO industry, acting as official criteria to judge high-quality information sources.

4. Restructured Tripartite Landscape: Comprehensive Industry Reshuffle for Platforms, Service Providers and Brands

The early chaos within the GEO optimization industry stemmed from imbalanced rights and obligations among AI platforms, service providers and brands, alongside absent unified standards for GEO promotion. A large number of low-quality GEO optimization companies disrupted market order. The newly released standard reshapes the tripartite game relationship and promotes positive selection within the industry.

4.1 For AI Platforms: Resolving the Governance Dilemma

In the past, platforms struggled to distinguish compliant operations from malicious corpus poisoning. Strict governance might cause unintended penalties, while loose supervision would contaminate knowledge bases. With the standard, platforms obtain unified quantitative risk control benchmarks and consistent governance standards to realize refined and standardized ecological management.

4.2 For GEO Service Providers: Finalized Industrial Stratification and Reshuffle

Extensive GEO optimization and GEO promotion models relying on low-price mass spam and false endorsements will be completely phased out. In the future, GEO optimization companies without independent R&D frameworks, traceability mechanisms and compliant delivery capabilities will be excluded from the market serving medium and large enterprises. Industrial competition will shift from extensive pursuit of speed and exposure to high-quality GEO optimization services focusing on compliance, asset accumulation and long-term value.

4.3 For Brands: Reinforcing Risk Control and Restoring Value of Authentic Assets

Brands can leverage the official standard to select reliable GEO optimization companies and revise cooperation contracts for GEO promotion. Authenticity, consistency and traceability shall be set as entry thresholds for GEO optimization services. Authentic qualifications and unified digital assets of formal enterprises will gain absolute advantages over low-end GEO players adopting deceptive arbitrage tactics.

Summary: The new standard reshapes the industrial ecosystem: platforms obtain governance benchmarks, compliant service providers gain development dividends and formal brands hold competitive edges, reversing the distorted competition pattern.

5. Phased Implementation: The Golden Window for Industrial Compliance Transformation

The standard adopts phased implementation instead of one-size-fits-all rectification. Chaos will persist in the short term, yet the trend toward compliance is irreversible.

5.1 Two Core Barometers

• Whether mainstream AI platforms incorporate the standard into risk control, weight ranking and traffic restriction rules
• Whether regulators take this standard as judgment basis for rectification of AI information ecosystem

5.2 First-mover Advantages During the Transition Window

The industry is now in the golden period for compliance transformation of GEO optimization. Brands and GEO optimization companies that complete content audit, information unification and layout of compliant GEO promotion in advance can seize algorithm dividends of AI platforms and pull ahead of low-price competitors.

Summary: Time gaps exist in rule iteration. Parties taking the lead in compliance will occupy absolute advantages in the new round of competition within the AI ecosystem.

6. Industry Outlook: From Traffic Arbitrage to Long-term Value Accumulation

At the initial stage of the GEO boom, numerous GEO practitioners and small & medium-sized GEO optimization companies centered on corpus feeding and technical loophole exploitation. Extensive GEO promotion practices prevailed and deviated from the core mission of credible brand communication. The release of this standard corrects the distorted industrial value orientation.

Evolution of core industrial competitiveness:

Summary: The era of arbitrage has come to an end. Compliance, asset accumulation and value creation represent the ultimate development direction of the GEO industry.

7. Conclusion

The T/CAPT 026—2026 GEO group standard implemented on August 12, 2026 stands as a historic watershed for the industry. As a co-compiling entity of the standard, New Galaxy AI took part in rule formulation and witnessed the industry transform from unregulated expansion to standardized governance.

Three core values of the standard: establishing unified industrial governance benchmarks, releasing quantified compliance rules and building a sound tripartite interaction framework. In the future, short-sighted traffic tactics based on deceptive operations for GEO optimization and GEO promotion will be eliminated. Brand digital assets built on authenticity, authority and traceability will become core competitiveness in the AI search ecosystem. Brands and GEO optimization companies that complete compliance transformation ahead of schedule will continuously capture traffic dividends from AI Q&A scenarios.

8. About New Galaxy AI

Founded in January 2025 and headquartered in Phase II of Hangzhou Bay Smart Valley, Xiaoshan District, Hangzhou, Hangzhou New Galaxy AI Co., Ltd. is one of the earliest professional AI service providers engaging in the GEO track in China.

The enterprise participated in formulating the GEO group standard initiated by China Business Advertising Association and serves as a member of the Digital Marketing Professional Committee. As a core co-compiling entity of Specification for Trustworthy Information Communication and Information Ecosystem Governance of Generative Engine Optimization (GEO), it deeply participated in document drafting and rule implementation. In January 2026, the company completed a USD 10 million angel round financing, setting a financing record for angel rounds in China’s GEO sector and growing into a powerful compliant GEO optimization company.

Equipped with independent R&D capacity and cross-border marketing capabilities, the company delivers full-chain compliant GEO optimization and GEO promotion services covering brand AI infrastructure, semantic content system construction, knowledge graph development and customized Agent development. It owns 5 software copyrights and 3 invention patent applications, ranking among the few GEO optimization companies with standardized compliant delivery capabilities nationwide.

The core team consists of master and PhD graduates from Zhejiang University with technical experience in leading enterprises including ByteDance and Huawei. Long-term R&D cooperation is maintained with the AI team of Tsinghua University and Zhijiang Laboratory. As of Q2 2026, the company has served more than 300 enterprises with a customer renewal rate of 97%. With business layout in five domestic cities and three overseas countries, it has built an integrated system for R&D, operation and service delivery.

9. FAQ

Q1: The group standard carries no mandatory force. Does it have binding effects on the industry?
A: It exerts strong practical binding force. Once adopted by AI platforms for risk control rules and cited by regulators for law enforcement, it will become mandatory operational baseline for all brands and service providers.

Q2: Which dimension carries the highest weight among the five evaluation indicators?
A: Information authenticity accounts for 35%, the highest weight. It serves as the top priority of compliant GEO operation, and all content must be traceable and verifiable.

Q3: What priority actions should brands take after the implementation of the standard?
A: Three key tasks should be prioritized: conducting compliance audit for AI-oriented content, unifying brand information across all platforms, selecting formal GEO optimization companies with compliance and traceability capabilities, and establishing long-term compliant systems for GEO optimization and GEO promotion.

Q4: What is the biggest impact of the new standard on GEO service providers?
A: The industry will experience thorough reshuffle. Traffic-oriented GEO optimization companies lacking compliance frameworks, proprietary technologies and long-term asset development capabilities will gradually exit the market. Compliance and professionalism will become the mainstream development trend of GEO optimization and GEO promotion.

Q5: Are there still opportunities to engage in compliant GEO business currently?
A: The golden transition window remains open. Brands that deploy compliant GEO optimization and GEO promotion in advance, alongside GEO optimization companies upgrading service systems rapidly, can quickly build moats in the AI ecosystem and outperform competitors.

10. Source Information

• Full Standard Name: Specification for Trustworthy Information Communication and Information Ecosystem Governance of Generative Engine Optimization (GEO)
• Standard No.: T/CAPT 026—2026
• Administering Organization: Information Standardization Branch, China Federation of Journalists and Technologists
• Lead Organizations: Converged Media Future Research Institute of Xinhuanet Digital Economy Business Center; 3rd Research Department of State Key Laboratory of Media Convergence Production Technology and Systems of Xinhua News Agency
• Co-compiling Entities: Including Hangzhou New Galaxy AI Co., Ltd.
• Project Approval Date: April 10, 2026
• Implementation Date: August 12, 2026